Let me take a step back from politics for a minute, even though it is only three days from election day.
I keep a pretty decent eye on the stock market. I really started learning about investing in 1999. When I wasn't in class I would watch CNBC and at that time everything went in one direction, and that was up. People made millions. People who knew nothing about investing quit their jobs and became instant gurus. I sat home, a poor college student, confused. I just didn't get it, why were these stocks going through the roof? Sure, times were good and companies were making more money, but not enough to justify the crazy prices their stocks traded at.
The internet companies everyone loved did stuff for free, they measured success by page views, by click-through, they didn't need earnings, or a Price/Earnings ratio because this was a new wave, and things were different, and those of you who didn't get it were going to be left behind.
I tried to read about it, I tried to learn, and then by 2001 I had figured it out, I wasn't crazy, the people buying those stocks were. As we all know, things weren't different, and people lost a lot of money buying stocks with phantom earnings and crazy P/E ratios.
That brings me to my current confusion,
Google. Now don't get me wrong, I love Google and
Google loves me. I uses Google dozens of times a day, I think it is the most useful thing I have ever seen on the internet, a great company run by great people.
That being said, I think the
price of Google stock is kind of crazy. As I write this the price is a little over $195 per share, with a Price/Earnings ratio of about 235, to put that in context, the S&P 500 has an average P/E ratio of 19 or 1/12th of Google. As far as I can tell this is driven by wishful thinking by investors, and not hype from Google management.
Google is a great, fast growing company with great product, but it also competes against the best and the brightest and I have a hard time believing that it will be able to show the kind of growth it has in the past year for very long. Google competes primarily with
Microsoft and
Yahoo. Powerful competitors whose stocks trade at P/E ratios of 95 and 35 respectively. Both of these companies are working full time to improve their search capabilities (Google's core competency) and Microsoft already has a major presence on 95% of the computers in the world and Yahoo has an extremely robust content presence to complement its search capabilities.
I would recommend shorting Google, but I know the risks of recommending shorting a stock that is rising as quickly as Google. I also know how much money you can make on a short when a stock peaks and then falls rapidly (as Google stock may).
Timothy Burger